"It's weird that it's become so big. The movements are very simple and slow, and it looks like something from the early '70s." Peter Morén, of the Swedish indie upstarts Peter Bjorn and John, is talking about the breakout video for his band's ubiquitous and deliriously catchy whistle-core (to coin a phrase that really shouldn't catch on) twee-pop ditty "Young Folks"; but he could have just as easily been describing his own band: a bouncing, breathing anachronism of '70s lo-fi disco-pop and bearded psych-out shambles, which has been hitting way above pop's usual potential lately.
Since its release about a year ago, the song itself (Pitchfork's #2 song of the year; NME's #5) has replicated like a voracious alien spore from the planet Cute, peeling back the lids of unsuspecting humanoids everywhere and sprinkling insidious fairy dust all over their little brains. No one is safe from that cursed-and quite frankly genius-whistling.
But it gets even weirder: Out of absolutely nowhere, "Young Folks" was recently nominated for the MTV Video Music Award for best new artist. Wait, what? Don't these things usually lead to perfect storms of schadenfreude, à la Mariah Carey and R. Kelly?
"I don't even know who else is nominated in our category," says the former library student (and current Human League and OMD fan) over the phone from his home in Stockholm. "It's fun, of course, but it's nothing you expect. I probably wouldn't watch it on TV if I wasn't nominated myself."
Morén admits (or boasts, depending on how good one is at parsing the accent of a laughing Swede), "The song is very catchy."
In any case, the video certainly wasn't meant to be much. The band got help from an artist friend who, already busy with a school project, turned it in as a rush job. But it didn't matter, really. They could play that song over a montage of Michael Vick dogfight bloopers, and it would still get heads woozy with glee. Why?
"People whistle all the time," he explains. Perhaps we've all just been roaming around in a collective haze, looking for something to whistle together in harmony. Could this song end world violence, then? I'm not suggesting it will, but it probably will. That is, until what Morén calls the "Indie Taliban" gets their hands on it.
"In the indie world, maybe there is no whistling," he says. "But the amusing thing is, we have the whistle on a loop for live shows because my voice gets really dry, and fans get annoyed. You can accept rappers with DJs and bands using all sorts of backing tracks, but this one part on a single from a rock band ... you can't fake that!?"
No. No, you can't.
Originally published in the Weekly Dig.